3.1.2- corporate strategy p3

Question 1

What did John Kay believe about how a business can strengthen?

Answer 1

believed there were 3 distinctive capabilities:
1) architecture= relationships with employees and customers
2) reputation= through customer experience
3) innovation= brining inventions to the market

Question 2

What is a strategic decision?

Answer 2

Relates to the identification of long term or overall aims of the business and the means of achieving them

Question 3

What is a tactical decision?

Answer 3

Decisions and plans that concern the more detailed implementation of the strategy, usually with a short or medium term impact on the company

Question 4

What is the definition of Kays distinctive capabilities?

Answer 4

Where a successful company achieves a competitive advantage over other businesses

Question 5

What are the four parts of boston matrix?

Answer 5

-start
-question mark
-cash cows
-dogs

Question 6

What are stars?

Answer 6

High growth products

Question 7

What are cash cows?

Answer 7

low growth products with high market share

Question 8

What are ?

Answer 8

Products with low market share in high growth markets, but have the potential to turn into starts

Question 9

What are dogs?

Answer 9

Products with low market share in low growth markets