corporate culture (ch2)

Question 1

corporate culture

Answer 1

shared vaules and beliefs within the business

Question 2

official corporate culture

Answer 2

desired values and beliefs that a business wishes to establish and convey to an external group

through slogans, logos, mission statements, policies

Question 3

real corporate culture

Answer 3

the business’ actual values and beliefs that are present within the business

dress code, behaviour,

Question 4

the creation of formal written mission, vision and values statements

Answer 4

mission - the purpose of the business
vision - the business’s aspirations
values - what the business wants to recognise as its business values