corporate culture Flashcards
defintion
is a system of shared values and beliefs of people within the business. Important for a business to have a positive corporate culture as it increases efficiency and effectiveness and therefore productivity
official corporate culture
this is what the business wants to be, seen in the official documents eg slogans, written policies and objectives. it is the desired culture the business wants to establish
real corporate culture
is what the actual shared beliefs and values of people within the business believe. Can be seen in how managers communicate with staff, rituals, titles and standard of dress
indicators of corporate culture
core values communication heroes rituals dress code
core values
what the business values most, wont change even if the business does. they provide direction for the way the business operates and acts as a guide post
communication
how the manager communicates with subordinates and how employees do with each other. open two way comm indicates business values relationships
heroes
those within the business that they look up to due to the way they demonstrate the desired values eg employee of month
developing corporate culture
training
communication
rewards and recognition
training
where an employee learns new skills and knowledge. incorporate desired values into training eg if customer service is valued to customer service training
communication
communicating the desired values and beliefs. employees need to be aware of the expectations placed upon them, gives direction so they can embrace these values
rewards and recognition
positive reinforcement when employees demonstrate correct behaviours= ecourages employees to continue to show desired values and encourages others to follow lead in order to also achieve rewards and recognition.
