corporate culture

Question 1

corporate culture

Answer 1

the shared values, ideas, expectations and beliefs of the individuals in a business.

• expected behaviour
• language used by employees, attitude/personality
• company policies
• slogans and logos used.

Question 2

official culture

Answer 2

the values and beliefs the company is trying to covey to the public, observed in mission statements, logos and slogans (external).

Question 3

real corporate culture

Answer 3

the actual values and beliefs present in the company, observer-able from dress, behaviour, employee-manager relationships (internal ).

Question 4

ways to develop shared values and beliefs

Answer 4

• leading by example
• rewarding those who demonstrate correct values
• recruiting based on values
• customer service training
• team building events