business objectives Flashcards
to make a profit
Profit= the surplus remaining after total costs are deducted from the total revenue of the business, and basis on which tax is calculated and dividends are paid.
increase market share
the percentage of that total industries sales that the particular business receives.
fulfil market need
identifying what your target market requires and wants allows you to meet their needs and build yourself a large consumer market.
fulfil social need
benefiting the community through the actions of business processes.
meet shareholder expectations
increase the capital gain on shares, acquire dividends and allowing them to have voting rights.
stakeholder
a group or individual that have a vested interest in the operations of the business. e.g. employees, consumers, owners, suppliers, competitors, government.
corporate social responsibility
the continuing commitment by a business to contribute to economic development, whilst improving the quality of life in the workforce and families as well as community and society.
- using fair trade ingredients
- flexible work
- waste management
- using renewable energy
- ethical marketing
- donating to charities