Core Studies- Social Approach Flashcards
Includes Milgram, Pilliavin and Yammamoto.
Pilliavin, sample
Anyone travelling between Harlem and Bronx, weekdays from 11am-3pm
4450 people of which 55% white and 45% black
Per carriage 43, crit area was 8.5 (avergaes)
Pilliavin, different victims
Drunk:carried a bottle of alchol in a brown paper bag
Ill: sober, had a black cane
Both: were near the centre pole of critical area and collapsed.
Varied for race
Pilliavin, different model conditions
Critical/Early, Critical/Late, Adj/Early and Adjacent/Late
Early/Late: 70 secs after model fell / 150 secs,
Also a “no model” run was done
Pilliavin, Results (quant.)
62/65 ill trials had spontaneous help 19/38 drunk trials had spontaneous help 60% of spontaneous help was from two or three people 90% first respondents were male 64% of helpers were white
Pilliavin (Qualitative)
Collected from two female confederates.
>comments were made when vic was drunk, or more time passed.
“It’s for men to help him.”
“I wish I could help, I’m not strong enough”
“You feel so bad you don’t know what to do.”
Milgram Sample
40 participants, all male, from New Haven Yale babey
obtained through newspaper add with a 4.5$ incentive
lots of occupations & educations tho
Milgram IV/DV
IV: the task itself: instruction to give shocks, as well as the prods functioned as IV
DV: “obedience” (operationalized as: “the highest degree of shock administered”)
Milgram materials & stooge
Electric chair. Electrode paste “to avoid burns”
Shock generator marked from 15 to 450, intervals at 15V
Researcher: stern biology professor in a labcoat
Stooge: Aimable man, “mild-mannered”, named Wallace
Milgram Quantitative
5 refused to go past 300
4 broke off at 315
26/40 (65%) were completely obedient, only 35% didn’t give the full dose
Milgram Qualitative
Lots of hysterical laughter,
one had a fit of seizrues
Some broke out into rashes
some remained perfectly calm throughout.
Prods in Milgram
- Please continue/Please go on
- The experiment requires that you continue
- It is absolutely essential that you continue
- You have no other choice, you must go on.