Core concepts Flashcards
What do the audience reports show?
Insights into who’s coming to the site (who they are; how they got there)
What are acquisition reports show?
How we acquire users (How they got to your site; provide conversion information)
What are the behaviour reports about?
How users interact with your website
What are conversion reports?
Show how channels work together
What is a source?
Where traffic originated from (e.g. search engine, link on another site).
If they came directly that counts as a source
What is bounce rate?
Person viewed one page and then immediately left
What are dimensions and metrics
These come up in each report.
Dimensions are descriptions of your user data.
Metrics are quantitate measures.
You can’t combine all dimensions and metrics (they have to have the same scope)
What is a session/visit?
The amount of consecutive time a user spends on the site
