Audience Reports Flashcards
What are the audience reports about?
Who’s using your website
What technology are they using? Where are they?
What’s a cohort?
A group of users that share a common characteristic
What are demographics?
Characteristics that describe a group of people. e.g. Age, gender
What are interests?
Possible ideas for areas to expand / content to develop
Interests of particular groups
What are geographic reports?
Identifies location (down to city) and language spoken
What is behaviour?
Measure gravitational pull of site.
Compare new to returning user. See how they use our sites.
What are technology reports?
Provide Operating System and Browser details
What are mobile reports?
What devices and screen sizes?
What is benchmarking?
Compares site to others in the industry?
What are user flows
Provides a graphical representation of how people are accessing and sites and pages they pass through
The redlines indicate where users left our site
