Context Flashcards
V
Volatility
U
Uncertainty
C
Complexity
A
Ambiguity
Outer layer of environment
The global environment
Inner layer of environment
Task environment
Global environment
- technological
- political-legal environment
- socio-cultural
- ecological
- macroeconomic
Task environment
Factors directly related to accomplishing the task
Six competitive forces (task environment)
- rivalry
- new entrants
- substitutes
- suppliers
- buyers
- industrial relations
6 ds of tech disruption
- digitalization
- Deception
- disruption
- dematerialization
- demonetization
- democratization
Digitized
Exponential growth
Deceptive
Exponential growth that deceives at first
Disruptive
Digital technology outperforms in effectiveness and cost (changing the dynamics of markets)
Dematerialized
Bulky products are now available as pocket sized gadgets
Demonetized
Technologies are becoming cheaper as time passes
Democratized
More people have access to digital technologies
Augmented reality
A sales enhancement tool
Digitally recorded products
Make everyday products smarter with small sensors (cars for example)
Sensor as a service
Consumer market (fitbits)
Big data and analytics
Cost saving and targeted sales strategies
5 current challenges:
Globalization Digitalization Demographic change Sustainability Social values
