Content Analysis And Thematic Anaylysis Flashcards
1
Q
Content analysis
A
This is a method of quantifying qualitative data through the use of coding units
2
Q
Strengths of content analysis
A
- ease of application , easy to perform and inexpensive
- reliability - easy to replicate through others using the same materials
3
Q
Weaknesses of content analysis
A
- descriptive , does not reveal underlying reasons for behaviour
- flawed results - limited by availability of material , negative Events may receive more coverage than positive ones
4
Q
What is the method of content analysis ?
A
- a representative sample of quantitative data is first collected
- coding units are identified to analyse the data
a coding unite could be for ,Given valid operationalised definitions first eg. A definition of an act of violence - qualitative data is then analysed to see how often each coding unit occurs or how much is said about it etc
- statistical analysis can then be carried out
5
Q
Strengths of content analysis
A
- a clear summary of the patterns in the data may be established
- once a coding system has been set up replication is easy , improving reliability
6
Q
Limitations of content analysis
A
- an individual’s judgment is used to define coding units so they can be subjective
- reducing the data to particular coding units removes dental and the true meaning of things may be lost when taken out of context
7
Q
Thematic analysis
A
A form of qualitative data analysis that involves making summarises of data and indemnifying key themes and categories
8
Q
Strengths of thematic analysis
A
- qualitative analysis preserves the detail in the data
- creating hypotheses during the analysis allows die new insights to be developed
- some objectivity can be established by using triangulation
Other sources of data are used to check conclusions
With more sources researchers can cross check their interpretations
9
Q
Limitations of thematic analysis
A
- how do you decide which categories to use and whether a statement fits a particular category
- how do you decide what to leave out of the summary or which quotations to use ?
- these are subjective decisions and researchers may be biased possibly showing statements or events out of context
