content analysis

Question 1

strengths of content

Answer 1

• content analysis usually uses methods like interviews or observations to gather data but if media sources used people are not involved making it more ethical.
• another coder can analyze data , so there is inter-coder reliability.

Question 2

weakness of content

Answer 2

• it is hard to derive from data small enough categories to represent the data validly, reducing richness and validity
• content analysis said to be reductionist as it reduces data from the whole which was complex