Content analysis

Question 1

What is content analysis

Answer 1

• important technique in qualitative research
• analysis of behaviours, written or spoken word into categories (top down or bottom up)
• allows you to make qualitative data ino quantitative
• used to understant the change in the trend of the conent and can be used to explain why there is attention on certain topics

Question 2

What are the different stages in content analysis

Answer 2

• researcher puts forward 1 or more general hypotheses
• researcher identified categories of theoretical relelavance into which gathered data will be placed
• researcher needs to decide which sources of information to use as the sample
• good to have 2 or more judges or coders to assign the information into categories
• results of contet analysis need to be related to the hypothesis the motivated the study

Question 3

Strengths of content analysis

Answer 3

• ease of application- content analysis is easy to perform
• inexpensive research method
• can be used for different experiments

Question 4

Weaknesses of content analysis

Answer 4

• data may come from a very unrepresentative sample
• hard to generalise
• replication harder