CONTEMPO WORLD (MEDIA AND GLOBALIZATION) Flashcards
“means of conveying something, such as channel of communication.”
MEDIA
The TECHNOLOGIES of mass communication
MEDIA
MEDIA: books, magazines, etc.
PRINT MEDIA
MEDIA: radio, film, television
BROADCAST MEDIA
MEDIA: internet, mobile mass comm.
DIGITAL MEDIA
THE MEDIUM IS THE MESSAGE IS BY?
Marshall McLuhan
What is the meaning of “The medium is the message”
The form of a medium embeds itself in the message, creating a symbiotic relationship by which the medium influences how the message is perceived.
The form of a message (print, visual, musical, etc.) determines the ways in which that message will be perceived.
Explain “Different media simultaneously extend and amputate human senses.”
McLuhan also added that different media simultaneously extend and amputate human senses. New media may expand the reach of communication, but they also dull the users’ communicative capacities.
MEDIA & ITS FUNCTION
✓ Economic Function
✓ The Record Keeping
Function
✓ Social Function
✓ Entertainment Function
✓ Marketplace Function
✓ Agenda Setting Function
✓ Political Function
Canadian, coined the term
‘global village’ in the 1960s.
MARSHALL MCLUHAN
WHO: “Television was turning the world into a global village”
MARSHALL MCLUHAN
WHAT: The entire world becoming
more interconnected – media
technology
GLOBAL VILLAGE
“The world was entering a fourth ‘‘age’’ he called the….
electronic age
WHO: “tied together into a single globalized marketplace and village”
THOMAS FRIEDMAN
Occurs when a dominant community imposes their culture on a less politically or economically powerful community
Cultural Imperialism
Scholars of Cultural Imperialism
George Ritzer (McDonaldizaiton Theory)
John Tomlinson (“Cultural Globalization- Western Cultural Imperialism”)
An intuitive innovations that permit the creation or sharing/trade of data, thoughts, interests, and different types of articulation through virtual networks and organizations.
Social Media
It is a stylish that means to make a home on cyberspace for underestimated gatherings of individuals.
Cyber Ghetto
Social Media Effects
- Social Media forms of communication have democratized access.
- It enables users to be consumers and producers of information simultaneously.
- It is an instrument in reconnecting with friends and relatives.
- It can be the proliferation of Fake News.
- It can be used for cybercrimes: Cyberbullying and Cybersex.
- It creates “Trolls” It may cause depression on some people.
