AIR TRANSPORT Flashcards
Factors Contributing to making globalization relaity
- Growth of trade between countries
- Growing importance of foreign direct investment
- Growing competition from emerging market multinationals
- Globalization- pervasiveness of the Internet
Hofstede’s Cultural Framework or
- Power Defense Index
- Individualism vs Collectivism
- Uncertainty Avoidance Index
- Masculinity vs Femininity
- Long-Term vs Short-Term Orientation
- Indulgence vs Restraint
Cultural Stereotyping and
Social Institutions
- Education
- Religion
- Social Stratification
CULTURAL INTELLIGENCE DIMENSIONS
- COGNITIVE
- META- COGNITIVE
- MOTIVATIONAL
- BEHAVIORAL
Strategies for Expanding Globally
- GLOBAL STRATEGY
- REGIONAL STRATEGY
- LOCAL STRATEGY
The Necessity of Global Market
- EXPORT
- FOREIGN DIRECT INVESTMENT
- LICENSING AND FRANCHISING
- STRATEGIC
ALLIANCES
Why do we need to understand and learn about the importance of International Management?
Because it is critical to understanding future challenges.
WHAT: A Systematic analysis of of a firm’s situation with respect to the outside world.
Strategic Analysis
Why do firms need to study their competitive environment?
To be aware of and prepared for changes in their competitive environment and to maximize their chance of successfully competing against rivals and sustaining their profitability and market share in their industry.
The Internal Business Environment
- Owners
- Managers
- Employees
The micro environment
- Competitors
- Customers
- Suppliers
- Intermediaries
The macro environment
- Globalization
- Economy
- Government
- Sociocultural Trends
- Environment
- Demographics
- Laws
- Technology
What do you use to examine the firms External Macro Environment?
PESTEL Analysis
The meaning of the words PESTEL
Political, Economic, Social, Technological, Environmental, and Legal Factors
PESTLE: Tax rates, tariffs, trade agreements, labor and environmental regulations
Political Factors
PESTLE: Employment Levels, interest rates, exchange rates
Economic Factors
PESTLE: Demographic trends, consumer preferences, market diversity
Sociocultural Factors
PESTLE: The internet, smartphones, connectivity
Technological Factors
PESTLE: Resource scarcity, recycling, alternative energy sources
Environmental Factors
PESTLE: Contracts. laws, intellectual property rights
Legal Factors
What do you use to examine the firms Firms Micro Environment?
Porter’s Five Forces
What are the Porter’s Five Forces
Threat of new Entrants (UP)
Supplier Power (left)
Buyer Power (right)
Threat of Substitutes (down
Industry Rivalry (middle)
What do you use to examine the firms The Internal Environment?
Value Chain
VRIO
EXAMINES THE INTERNAL ENVIRONMENT: The progression of activities it undertakes to create a product or service that consumers will pay for
Value Chain
VALUE CHAIN: the ones across the bottom half of the diagram, are the actions a firm takes to directly provide a product or service to customers.
Primary Activities
VALUE CHAIN: the ones across the top of the diagram, are actions required to sustain the firm that are not directly part of product or service creation.
Support Activities
EXAMINES THE INTERNAL ENVIRONEMNT: The analytical tool used to assess resources and capabilities
VRIO
VRIO stands for?
Valuable
Rare
Difficult to imitate
Organized to capture value
VRIO: Does the resource or capability generate value for the firm?
Valuable
VRIO: Is the resource or capability rare among firms and industry?
Rare
VRIO: Would it be difficult or expensive for the other firms to imitate the resource or capability?
Difficult to imitate