Consumerism

Question 1

Consumption

Answer 1

The way we purchase and use goods and services

Question 2

Consumerism

Answer 2

The preoccupation with the acquisition of goods and services to satisfy needs through material things

Question 3

The Cycle of Consumption

Answer 3

• Advertisement
• Purchase
• Indebtedness
• Alienation

Question 4

Lower-Class Marketing

Answer 4

Marketing experts associate success and social standing with a product and can market a lesser product to those of the lower-class

Question 5

Parity

Answer 5

The close similarities b/w products

Question 6

Consumer Culture- Beginning years

Answer 6

• Henry Ford started with his cars

- General Motors introduced yearly automobile model change

Question 7

Consumer Culture- 1950’s

Answer 7

-Credit cards were introduced and didn’t start as a buy now, pay less

Question 8

Consumer Culture- 1960’s

Answer 8

• The hippies rebelled, rejected the fashion, started wearing blue jeans
• Mainstream Americans began to adopt the hippie culture
• Ironically, companies started using the hippie trends in their advertising

Question 9

Consumer Culture- 1970’s

Answer 9

Arab oil embargo, oil wasn’t coming from Middle East

• Ecology began being taught
• Environmental groups began to form
• Jimmy Carter

Question 10

Consumer Culture- 1980’s

Answer 10

• Decade of greed
• Ronald Regan
• YUPPIES-Young Urban Professionals
• Gordon Gekko, Wall Street
• By end of the decade, the 1% formed

Question 11

Technological Fetishism

Answer 11

Wanting the newest tech

Question 12

Planned obsolescence

Answer 12

Companies purposefully make things not last as long so that people will have to keep buying

Question 13

Intangible Value Creation

Answer 13

Using the same product in a slightly different way to try to make it look like a newer, higher value product
-Ex. Shreddies diamonds