Conservative Party Ideas

Question 1

Strong and stable economy

Answer 1

Attracts voters from the AB social class, because they want an economy with minimal change so their mortgages and investments are not affected. . The conservative party gained 39% of the AB vote in 2010 and 46% of their vote in the 2017 election. Raised minimum wage (paternalist policy) increased vote from DE social class by 10% from 2010 to 2017.

Question 2

Strong and united policies (no 2nd Scottish referendum)

Answer 2

In 2017 they almost doubled their % of the vote and gained 12 MPs since 2015. Popular amongst remain voters and people who were tired of voting.
Brexit: gained votes through Brexit policies as UKIP voters vote Conservative because they believe the Conservatives will get the best deal for Brexit.

Question 3

Elderly

Answer 3

annual increases in state pension 61% of 65+ year old vote and 71% vote conservative - so policies that the elderly support are important.
NHS available to anyone and everyone that needs it - popular with the elderly who are more likely to pick up an illness or fall.

Question 4

Education

Answer 4

Want to improve education within the country. This appeals to people from all social classes which is why the Conservatives gained 5.5% but lost 13 MPs.