Conformity : Types and Explanations AO1

Question 1

Internalisation

Answer 1

• A type of conformity
• When a person genuinely accepts the group norms
• Results on private and public changes in opinion/behaviours
• Change is usually permanent, and has been internalised
• Becomes part of way person thinks
• Change persists even in absence of other group members

Question 2

Identification

Answer 2

• Moderate type of conformity
• Identify with group so want to be part of it
• Means public change to be accepted by group even if we don’t privately agree with everything group stands for

Question 3

Compliance

Answer 3

• Temporary type of conformity
• Publically go along with majority view
• Privately not changing opinions/behaviour
• Change only lasts as long as group is present

Question 4

What are the 3 types of conformity?

Answer 4

• Internalisation
• Identification
• Compliance

Question 5

What are the 2 explanations for conformity?

Answer 5

• Informational social influence
• Normative social influence

Question 6

Informational social influence

Answer 6

• About who has the better information (you or rest of group)
• Agree with opinion of majority because we believe it is correct
• Accept majority opinion because we want to be correct aswell
  Is a cognitive process
• Leads to internalisation

Question 7

Normative social Influence

Answer 7

• Is about norms
• People don’t like to appear foolish or prefer to gain social approval rather than be rejected
• Emotional rather than cognitive process
• Want to gain social approval and be liked
• Leads to compliance