Conformity (Social Influence)

Question 1

Conformity

Answer 1

Yielding to group pressure

Question 2

3 types of conformity

Answer 2

Identification, compliance and internalisation

Question 3

Compliance

Answer 3

Publicly, not privately, going along with majority influence to fit in / avoid rejection

Weak and temporary, only shown in the presence of a group

Result of NSI

Question 4

Internalisation

Answer 4

Public and private acceptance of the majority group’s belief system

Stronger permanent form of conformity as it is maintained outside of the group’s presence

Result of ISI

Question 5

Identification

Answer 5

Short term change of behaviour and beliefs only in the presence of a group as membership is valued

Question 6

What is ISI? (2)

Answer 6

Informational Social Influence

Driven by desire to be correct

Permanent as we change our public and private opinion assuming others have more knowledge

Question 7

What is NSI? (3)

Answer 7

Normative Social Influence

Driven by desire to be liked in order to avoid rejection

Individuals want to appear normal and be one of the majority

Temporary change in behaviour