Conformity Flashcards
Group size
The size of the group you are in
Unanimity
complete agreement among the other group members as to what the answers are.
Informational influence
Conformity results from a need for direction and information on the correct response. Leads people to accept other people’s views when they are uncertain.
Normative influence
occurs when our response in a group situation is guided by one or more social norms. We conform because we want to be liked and accepted by the group.
Culture
Individual cultures: being individual and independent is valued.
Collectivist cultures: achieving group goals is more important that individual goals
Social loafing
The tendency of an individual to make less effort when involved in a group activity than when working alone.
Deindividuation- anonymity in a group
When people feel less accountable for their actions, they may choose to conform to a group which is behaving in ways they otherwise would not.
Deindividuation-shift in attention
Attention is focused on the activities of the group and events in the environment. There is less opportunity to focus on internal thoughts.