Conformity 1955-1963 Flashcards

1
Q

Define conformity

A

Compliance with standards or rules

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2
Q

What factors led to conformity

A

Cold war politics and a mass society

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3
Q

What did conformity replace

A

Rugged individualism

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4
Q

What class membership increased due to conformity

A

The middle class

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5
Q

In 1960 what percentage of homes had TVs

A

90%

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6
Q

In 1960 what was the main leisure activity for over half US citzens

A

Television

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7
Q

What were some criticisms of TV

A

Promoted conformity and consumerism
Decline in test scores
Decline in reading
Made viewers physically inactive
Adverts

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8
Q

What were some praises of TV

A

Cheap entertainment for the whole family
Developed a more national culture
Not all TV was mindless

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9
Q

What values did Hollywood reflect

A

Heroic men
Submissive women
Evil Indians

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10
Q

How did Hollywood demonstrate its ability to change

A

Treatment of sex in explicit films (baby doll)
More conservative of sex than broadway

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11
Q

How much was spent on advertising 1950

A

5.7 billion

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12
Q

How much was spent on advertising 1960

A

11.9 billion

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13
Q

Whats an example of how Adverts manipulated the consumer

A

Cigarettes are good for the lungs as excersize

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14
Q

Who were the Beatniks typically

A

Middle class, young beats who reject materialism

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15
Q

What lifestyle did Beatniks live

A

Spontaneity, drugs, free love and defiance of authority

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16
Q

Name two leading figures of the Beat generation

A

Allen Ginsberg
Jack Karouac

17
Q

What did Ginsberg gain fame for

A

His 1956 book Howl

18
Q

What did the book Howl promote

A

homosexuality, drugs and non-conformity

19
Q

What did Kerouak gain fame for

A

His book 1957 on the road

20
Q

What was the first teenage defined music

A

RnR

21
Q

What was RNR

A

combination of blues with western and country
With sexual lyrics

22
Q

Why was RnR popular among teenages

A

Added to group identity
Now had money to spend
Unpopular among older gens who compared artists to Hitler

23
Q
A