Conformity 1955-1963 Flashcards
Define conformity
Compliance with standards or rules
What factors led to conformity
Cold war politics and a mass society
What did conformity replace
Rugged individualism
What class membership increased due to conformity
The middle class
In 1960 what percentage of homes had TVs
90%
In 1960 what was the main leisure activity for over half US citzens
Television
What were some criticisms of TV
Promoted conformity and consumerism
Decline in test scores
Decline in reading
Made viewers physically inactive
Adverts
What were some praises of TV
Cheap entertainment for the whole family
Developed a more national culture
Not all TV was mindless
What values did Hollywood reflect
Heroic men
Submissive women
Evil Indians
How did Hollywood demonstrate its ability to change
Treatment of sex in explicit films (baby doll)
More conservative of sex than broadway
How much was spent on advertising 1950
5.7 billion
How much was spent on advertising 1960
11.9 billion
Whats an example of how Adverts manipulated the consumer
Cigarettes are good for the lungs as excersize
Who were the Beatniks typically
Middle class, young beats who reject materialism
What lifestyle did Beatniks live
Spontaneity, drugs, free love and defiance of authority