1A Urbanisation and affluence Flashcards
How did Americans feel about America 1955-1963
They lived in a land of opportunity where hard work was rewarded
What did the 1955-1963 period see in terms of consumerism
Larger homes
More labour saving devices
More cars
High salaries
What did the 1955-1963 period see in terms of issues
Nuclear threat
Confirmity
Consumerism
Adverts
Youth
Race relations
Economic inequality
What did the 1955-1963 period see in terms of social changes
Growth of suburbia
Decline of cities
Mass production of consyumer goods
Increased role of advertisements and communication
What was one of the most obvious signs of growing US affluence 1955
Increasing number of cars
How many cars sold altogether 1955
8.3 million
Who were the big 3 car companies 1955-1963
Ford
General motors
Chryslers
Why was a Highway construction programme introduced
Eisenhower loved cars
Car ownsership went from 39.5 million 1955 to 73.8 million in 1960
How many miles of highways were introduced during Eisenhowers highway construction
41000 miles
Who had more freedom because of cars
Youth and women
What culture did cars create
An on the road culture
What types of cars would wealthy white men have
Lincolns and cadillacs
The most expensive and spacious models
What types of cars would MC and WC favour
Ford and Chevrolets
What did the growing amount of MC car ownership reflect
Increasing level of disposable income
What types of cars did Hispanics favour
Second hand chevys
What type of cars did AAs favour
White cadillacs
What did cars do for women
Gave them a greater sense of freedom
Greater access for them and their families
What did cars for women reflect
Traditional family values
What car types did women favour and what did the cars come with
the 1955 Dodge le femme
Came with a matching lipstick and shoulder bag
