Conformity

Question 1

What is Conformity?

Answer 1

A change in belief or behaviour to fit in in response to real of imaginary group pressure

Question 2

2 ISI experiments

Answer 2

Jennes 1932
Sherif 1935

Question 3

Jennes 1932 procedure

Answer 3

1)Ambiguous
2)Estimate a number of beans in a glass bottle(privately)
3)Provide estimate and discuss as a group
4)Estimate individually

Question 4

Jennes 1932 findings

Answer 4

1)Most changed their estimate after a group discussion, leaning towards a group average
2)Males changed their answer by 256 beans
3)Females changed by 382

Question 5

Jenness 1932 conclusion

Answer 5

1) Judgement is affected by majority opinions, especially in ambiguous situations
2)Discussion is not effective in changing an opinion if the opinions are the same

Question 6

Sherif 1935 aim

Answer 6

To show that people conform in ambiguous situations

Question 7

Sherif 1935 procedure

Answer 7

1) Participants in a dark rom asked to estimate how far a (stationary) point of light was moving
2)Tested individually
3)Tested in groups of 3 (2 similar opinions and 1 dissimilar)
4)Each person had to say their answer aloud