Conformity Flashcards
1
Q
What is conformity?
A
Conformity is the tendency to change what you do, think or say in response to influence due to perceived pressure from others
2
Q
What are the types of conformity?
A
Compliance - to appear to agree with others, whilst disagreeing in private
Identification - to agree with others both in private and public (temporary)
Internalisation - to agree with others both in private and public (permanently)
3
Q
What is the two-process theory?
A
Normative - When we desire to be liked by the majority group so we follow them even though we may not agree (temporary)
Informational - When we look to the majority group for information of things we are unsure about (permanent)
