Conformity

Question 1

Compliance

Answer 1

Agrees publicly, Disagrees internally

Question 2

Identification

Answer 2

Agreed both publicly and internally, although views maybe temporary

Question 3

Internalization

Answer 3

Agree both publicly and private, permanently

Question 4

Normative Social Influence

Answer 4

Changing to be liked

Question 5

Informational Social Influence

Answer 5

need to be right

Question 6

Conformity Study

Answer 6

Asch(1951)

Question 7

Conformity Study Procedures

Answer 7

Un-ambiguous test, length of lines, groups of 7-9 stooges and 1 real participant. Stooges answer incorrectly first to see the effect on participant answer.

Question 8

Conformity Study Findings

Answer 8

32% Conformity Rate
75% Conformed at least once
25% Did not conform once

Question 9

Conformity Study A03

Answer 9

+Task was unambiguous
-Uneconomical and time consuming(1 participant at a time)
+Task difficulty(Similarity of lines)

Question 10

Factors affecting conformity

Answer 10

Size of Majority
Unanimity
Task Difficulty