conformity

Question 1

what is meant by compliance?

Answer 1

‘going along with others’ in public, but not changing private opinion. shallowest and most temporary kind of conformity, behaviour stops once group pressure does

Question 2

what is meant by identification?

Answer 2

the individual wants to be associated with that group. public behaviour and private opinions change but personal opinions return upon leaving the group. generally temporary

Question 3

what is meant by internalisation?

Answer 3

an individual truly alters their behaviour after being exposed to the groups beliefs. deepest and most permeant kind of conformity

Question 4

explain normative social influence

Answer 4

a person conforms because of their need to be accepted by the group, they need to feel as though they belong. they will conform without changing their private opinions- leads to compliance

Question 5

explain informational social influence

Answer 5

when unsure how to act or unclear on how to feel, individuals will go along with others as they do not know themselves how to behave. private opinion and public behaviour changes- leads to internalisation

Question 6

name the research used to explain NSI

Answer 6

Asch (1951)
Linkenbach and Perkins (2003)

Question 7

name the research used to explain ISI

Answer 7

Jenness (1932)
Lucas (2006)

Question 8

what are the variables affecting conformity?

Answer 8

group size
unanimity
task difficulty