Conformity Flashcards

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1
Q

Compliance

A

going along with other in public but privately not changing beliefs and/or behaviour. A superficial change.

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2
Q

Identification

A

A moderate type - Acting in the same way as a group because we value it and want to be part of it. But we do not necessarily agree with all things the group beliefs.

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3
Q

Internalisation

A

A deep type of conformity where we accept the majority views because we accept it as correct. A permanent and far-reaching change in behaviour, even when the group is absent.

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4
Q

Unanimity

A

the extent people agree with you

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5
Q

Informational Social Influence (ISI)

A

the need to be right

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6
Q

Normative Social Influence (NSI)

A

the need to be liked

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7
Q

Social Roles

A
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