Component 2 - Socio Cultural Influences Flashcards
What does SAGED stand for?
Socio-Economic
Age
Gender
Ethnicity
Disability
Define socio-economic
Taking part in sport costs money. Buying equipment, paying membership fees, travel etc. Not everyone has disposable income to spend on sport and physical activity.
What is meant by low disposable income?
Paid less/ not at all
Few facilities in area
Expensive sports unaffordable
Less free time
LESS LIKELY TO PARTICIPATE
What is meant by high disposable income?
Paid more
Better facilities in area
Expensive sports affordable
More free time
MORE LIKELY TO PARTICIPATE
What personal factors are affected by age?
Child - opportunity - School exposure - lots of choice
Young adult - Disposable income - family dependent
Adult - Time - working and families take up time
Elderly - Health decreases - change in reasons for participation
How does gender affect participation?
Role models
Female or male perceived sports
Media coverage
Funding
How does ethnicity affect participation?
Role models
Religion
Culture
Stereotypes
Media coverage
Countries known for different sports
How does disability affect participation?
Lack of coaches and teachers
Low disposable income as constant medical care and specialised equipment is expensive
Travel issues - difficult if you are dependent on others
Access can be limited if not suitably adapted
Lack of facilities
Lack of media coverage of role models
What is the golden triangle?
Commercialisation
Media
Sport
What are positive effects of commercialisation to the sponsor?
Increased publicity to a wider audience
Status of company increased by being linked to success
Increased sales of their products and increased profits
What are negative effects of commercialisation to the sponsor?
Negative events affect reputation
Depends on success of athlete
Small sponsors might struggle to compete against big brands
What are positive effects of commercialisation on the sport?
Financial support to develop spot further
Reaches a wider audience, increased awareness
Attracts the best players to that league
Raises the profile of the sport
What are negative effects of commercialisation on sport?
Rules and clothing may be changed to suit the media
Some sponsors may not be suitable for the sports image
Increases the gap
Dates or timings may be adapted to suit the media
What are positive effects of commercialisation on the spectator?
Increases opportunity to watch live sport
Cheaper access to watch live support
Viewing experience enhanced
What are negative effects of commercialisation on the sport?
Games adapted to suit the media timings
Increased advert breaks
Encourages spectating over participating