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A Level Business > Component 1 Booklet 8 > Flashcards

Component 1 Booklet 8 Flashcards

1
Q

For what age groups is social media the most popular internet activity?

A
  • 16-24

* 25-34

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2
Q

For what age groups is Emails the most popular internet activity?

A
  • 35-44
  • 45-54
  • 55-64
  • 65+
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3
Q

For what age group is information on goods the most popular internet activity?

A
  • 45-54

* 65+

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4
Q

What are websites(method of digital media) ?

A
  • A group of web pages that detail information about the business and its products.
  • stakeholder can not only gain information but also contact an organisation through their website
  • it is maintained by the business itself
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5
Q

What is a internet banner ad? (Method of digital media)

A
  • displayed at the top,bottom or side of a website
  • intended to attract traffic to a website by linking the website to the advertiser
  • these are targeted to the viewers interests
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6
Q

What is online video content?(method of digital method)

A
  • businesses can use mediums such as YouTube or even their own websites to run videos about their business and products to help promote them.
  • some will set up their own YouTube channel.
  • Some will place adverts at the start of others videos
  • Content May be downloaded to devices as well as viewed online.Can also be sent via social media
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7
Q

What is Pay per click advertising?

A
  • Advertisers pay the publisher of their content(e.g:a host website) every time their ad is clicked.
  • Search engines often use this every time an ad is clicked,sending a visitor to a website,the search engine receives a small fee
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8
Q

In pay per click advertising how do businesses get their ad listed as number one?

A

They have to bid

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9
Q

What is email marketing?(digital media method)

A
  • Directly marketing a message to a group of customers using email
  • Graphics,text and web links can be used as well as sending promotions such as newsletters and special offers
  • The number of visits to s website after a mass email is sent is how it they measure to see how effective it is
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10
Q

What is text marketing?(method of digital media)

A
  • sending text message directly to the target market
  • This includes promotional content,reminders and discounts/special offers can be sent to mobile phones
  • web links are also often included
  • customers usually ‘opt in’ to receiving them
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11
Q

What are the 6 methods of digital media?

A
  • websites
  • internet banner ads
  • online video content
  • pay per click advertising
  • email marketing
  • text marketing
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12
Q

What are the advantages of using digital media?

A
  • easier ways of promotion
  • more cost effective than traditional methods
  • can target a certain demographic(e.g:16-24)
  • reach a wider range of people-much wider location span(people further away)
  • small businesses can complete on a more level playing field
  • stakeholders can access info easier and contact businesses directly
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13
Q

What are the disadvantages of digital media?

A
  • investment in new technology can be expensive
  • might use Ad blockers
  • won’t be suitable for certain demographic groups(elderly don’t tend to use the internet)-losing potential consumers
  • content has to be updated and maintained
  • negative information could be spread
  • competition can be compared easier by consumers
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14
Q

What is viral marketing?

A

Where one person passes on information about a company’s goods and services electronically

E.G:sharing on Facebook or retweeting a tweet on Twitter

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15
Q

What are the advantages of using social media?

A
  • helps to receive feedback on products
  • helps to advertise
  • businesses can interact directly with customers
  • cost of promotion is reduced
  • increase brand exposure
  • breaks down barriers with businesses and customers
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16
Q

What are the disadvantages of using social media?

A
  • has to constantly be updated and maintained
  • bad feedback can be received
  • not everyone has access to social media
  • vulnerable to cyber attacks
  • only visible for a short time before other posts replace it
17
Q

What is E-Tailing?

A

Online shopping,it is a form of electronic commerce which enables consumers to buy directly from a seller on the internet

E.G:E bay,Amazon,Gumtree

18
Q

What is M-commerce?

A

•The use of smartphones and tablets to shop online

Examples-•M-shopping,M-banking,M-entertainment

19
Q

What are the advantages of using M-commerce?

A
  • Viral marketing
  • access to a wider range of products
  • accessible everywhere 24/7
  • instant-responds to impulse
  • small businesses can benefit from increase in people owning smartphones and techn
20
Q

What are the Disadvantages of using M-commerce?

A
  • Can the business cope with the additional demand generated through m-commerce
  • smartphone limitations
  • costs to set up and maintain
  • skills?
  • not all websites are mobile friendly
  • customers can’t try the products-quality issues
21
Q

What is clicks and bricks?

A

It’s a marketing term, firms need to have a web presence(clicks) and a physical presence on the high street or in a shopping centre(bricks)

22
Q

What are price comparison websites?

A

•Using the web,individuals can carry out their own research to find the best deal across a huge range of products.

Example-MoneySupermarket.con

23
Q

What does the pricing information of price comparison websites do?

A

The access to pricing information for customers has had an impact on prices changed by firms

•Also it has been argued by economists that the increase in internet shopping has had a direct impact on inflation levels.

24
Q

Why have niche products benefited from new technology?

A
  • The internet has allowed firms selling niche products to access markets a great deal easier.
  • Their target customers are likely to be geographically spread therefor it makes it easier to reach these customers as they can use search Engines and the niche product provider.
  • marketing is also much more simple

A Level Business (10 decks)

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