competitiveness, strategy, and productivity Flashcards
How effectively an organization meets the wants and needs of customers relative to others that offer similar goods or services
Competitiveness
The reason for an organization’s existence
It answers the question “What business are we in?”
Mission
Provide detail and the scope of the mission; can be viewed as organizational destinations
Goals
A plan for achieving organizational goals
Serves as a roadmap for reaching the organizational destinations
Strategy
States the purpose of the organization and serves as the basis for organizational goals
Mission Statement
Provide detail and the scope of the mission
Goals
- Overall strategies that relate to the entire organization
- Support the achievement of organizational goals and mission
Organizational Strategies
Strategies that relate to each of the functional areas and that support achievement of the organizational strategy
Functional Level Strategies
The methods and actions taken to accomplish strategies. The “how to” part of the process
tactics
The actual “doing” part of the process
Operations
The special attributes or abilities that give an
organization a competitive edge
Core Competencies
Characteristics that customers perceive as minimum standards of acceptability for a product or service to be considered as a potential for purchase
Order Qualifiers
Characteristics of an organization’s goods or services that cause it to be perceived as better than the competition
Order Winners
The approach, consistent with organization strategy, that is used to guide the operations function
Operations Strategy
Strategy that focuses on quality in all phases of an organization:
- Trying to overcome a poor quality reputation
- Desire to maintain a quality image
- A desire to catch up with the competition
- A part of a cost reduction strategy
Quality based strategy
