Competitive Evnoirmemt Flashcards
Market and competition
Market - exists where there are buyers and sellers allowing them to exchange info.
Competition- when business try to sell same product to attract same customers, compete for customers.
Different types of competitions in the market
,Monopoly- the only business providing the product - little or no competition, high prices
Few businesses - may be large businesses - supermarkets, competition can be intense but not always, prices may be low. Compete using - price, advertising, new products
Many businesses
Uncertainty
This exists when a business do not have suffeciemt information about a specific circumstance.
Risk
Possibility of something going wrong but it can be measured.
Wh all businesses face uncertainty
Most situations - lack on information. Economy - many unaware of future economic events and the effects they have on market.
Competitors and uncertainty - competitors action uneasy to predict. Eg price reductions, launch of something
Risks businesses face
Change in the law,
loss of key supplier
, disasters and accidents - preventing production,
new products developed,
bad publicity and
not attracting enough customers
Ways to minimize risk
Planning ahead - contingency plans to deal with risks such as flood or sudden rise in price of raw materials.
Sell different products to a range of markets. Less likely suffer major fall in sales for all products at same time.
Prepare employees for change through timing - training help employees overcome risk of bad publicity from errors.
Entrepreneur reducing the risk they face by:
Seeking advice - experts can help identify risk and develop ways to OC
Plan thoroughly- identify risks
Employ the right people - skills they need to build successful business.