Competitive Evnoirmemt Flashcards

1
Q
A
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2
Q

Market and competition

A

Market - exists where there are buyers and sellers allowing them to exchange info.
Competition- when business try to sell same product to attract same customers, compete for customers.

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3
Q

Different types of competitions in the market

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,Monopoly- the only business providing the product - little or no competition, high prices

Few businesses - may be large businesses - supermarkets, competition can be intense but not always, prices may be low. Compete using - price, advertising, new products

Many businesses

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4
Q

Uncertainty

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This exists when a business do not have suffeciemt information about a specific circumstance.

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5
Q

Risk

A

Possibility of something going wrong but it can be measured.

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6
Q

Wh all businesses face uncertainty

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Most situations - lack on information. Economy - many unaware of future economic events and the effects they have on market.
Competitors and uncertainty - competitors action uneasy to predict. Eg price reductions, launch of something

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7
Q

Risks businesses face

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Change in the law,
loss of key supplier
, disasters and accidents - preventing production,
new products developed,
bad publicity and
not attracting enough customers

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8
Q

Ways to minimize risk

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Planning ahead - contingency plans to deal with risks such as flood or sudden rise in price of raw materials.
Sell different products to a range of markets. Less likely suffer major fall in sales for all products at same time.
Prepare employees for change through timing - training help employees overcome risk of bad publicity from errors.

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9
Q

Entrepreneur reducing the risk they face by:

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Seeking advice - experts can help identify risk and develop ways to OC
Plan thoroughly- identify risks
Employ the right people - skills they need to build successful business.

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10
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