Competitive Analysis Flashcards
1
Q
What is the potential sixth force?
A
Complements - create value for industry and can exercise bargaining power
2
Q
Types of Competition
A
IO Competition - Five Forces
Chamberlinian Competition - unique assets and capabilities of individual firms and their impact
Schumpeterian Competition - Overthrow others by innovation
3
Q
Framework for Competition Analysis
A
Strategy (how they compete)
Objectives
Assumptions (about the industry and itself)
Resources and Capabilities (strengths and weaknesses)
4
Q
Blue Oceans
A
New markets where competition is minimised
5
Q
Red Oceans
A
Industries are well defined and rivalry is intense
