Communications Flashcards
What disciplines does communication theory draw from?
Sociology, psychology, linguistics, media studies
These disciplines contribute to a comprehensive understanding of communication processes.
Who is known for the Lasswell Model?
Harold Lasswell
The Lasswell Model asks, ‘Who says what, in which channel, to whom, with what effect?’
What foundational model did Claude Shannon and Warren Weaver develop?
Shannon-Weaver Model
This model is essential to the field of information theory.
Who is considered the ‘father of communication studies’?
Wilbur Schramm
He emphasized the importance of feedback in communication.
What phrase did Marshall McLuhan coin?
The medium is the message
McLuhan explored how media affects society.
What model did Paul Lazarsfeld develop?
Two-step flow model
This model addresses media influence and audience reception.
Who critiqued propaganda and media manipulation?
Noam Chomsky
He co-authored the book ‘Manufacturing Consent’.
What concept did Jürgen Habermas theorize?
Public sphere
He also focused on communicative action.
What theory did Stuart Hall develop?
Encoding/decoding theory
This theory is significant in cultural studies of media.
What does the uses and gratifications theory focus on?
Audience agency
Co-developed by Elihu Katz.
What concept did Jean Baudrillard theorize?
Hyperreality
He explored media simulacra in postmodern society.
What did Erving Goffman develop?
The Presentation of Self in Everyday Life
He also contributed to face-work theory.
What is the Palo Alto Group known for?
Interactional approach to communication
Paul Watzlawick was a key figure in this development.
What does the 7-38-55 rule refer to?
Words, tone, body language
Studied by Albert Mehrabian.
What concept did Edward T. Hall develop?
Proxemics
This is the study of personal space in communication.
What is interactional sociolinguistics?
A theory developed by John Gumperz
It includes the study of code-switching.
Who was one of the earliest theorists of persuasion?
Aristotle
He focused on rhetoric and the concepts of ethos, pathos, and logos.
What did Kenneth Burke introduce?
Dramatism and identification
These concepts are significant in rhetorical studies.
What did Michel Foucault theorize about communication?
Power and discourse
He examined how communication shapes knowledge.
What is critical discourse analysis?
A study of media bias
Teun A. van Dijk is a prominent figure in this field.
What theory did George Gerbner develop?
Cultivation theory
This theory analyzes the long-term effects of media exposure.
What concept did Manuel Castells theorize?
Network society
He studied the impact of digital communication.
What theories did Henry Jenkins develop?
Participatory culture and media convergence
His work focuses on how audiences interact with media.
What did Sherry Turkle study?
Impact of digital media on identity and relationships
Her research explores the social implications of technology.
