Communication Flashcards
1
Q
Communication
A
Exchange process within relationship marketing between trustor and trustee
2
Q
Solomon and Flores 2003
A
Provides openness
4
Q
Lego community
A
- fans let developers know what they want - trust and care - links to affective trust
5
Q
Communication importance
Leslie 2004
A
Contributes to trustworthiness
Influences trust building process
6
Q
Theron et al 2010
A
Communication Necessary to building relationships
- contributes to levels of trustworthiness.
