communication

Question 1

what are the 4 possible approaches and where to they fall on the knowldege-receptiveness matrix?

Answer 1

persuade - + knowldege; - receptiveness
tell - + knowledge; + receptiveness
engage - - knowledge; - receptiveness
explain/inform - -knowledge; + receptiveness

Question 2

what are some characteristics of telling?

Answer 2

short intro
little background
governing thought upfront
grouping/deductive storiine
shallow structure

tone

• direct
• concise
• action oriented

Question 3

what are some characteristics of persuading?

Answer 3

audience’s position acknowledged
objections dealt with upfront
argument/inductive storyline
new info, examples, analogies

tone

• powerful
• watertight
• reassuring

Question 4

what are some characteristics of explaining/informing?

Answer 4

introduction to set helpful tone
grouping/deductive storyline
deep structure - developed subpoints
strong transitions

tone

• detailed
• comprehensive
• comprehensible

Question 5

what are some characteristics of engaging?

Answer 5

introduction with new data, a scenario, a story
more questions than answers
audience’s position acknowledged
objections dealt with upfront

tone

• experiential
• interactive
• enticing

Question 6

whats the pyramid storyline?

Answer 6

main message
| |
conclusions conslusions
| | | |
fact/ fact/ fact/ fact/
analysis analysis analysis analysis

Question 7

what are the two possible structures for storyline and what do they look like?

Answer 7

GROUPING
main message
| | |
action/reason action/reason action/reason

                                          reasons  
                                           actions
                                 receptive audience

ARGUMENT

insightful statement about the situation
\+
comment on the situation   
 ||
implication of the situation and the comment
|
back to main message
                                                                                 comment

                                          reasoning
                                      need for action  
                                   resistant audience