Commercialization of physical actvity and sport Flashcards
What is the Golden
triangle?
The financial relationship between sport, sponsorship and the
media
Define commercialisation
Managing or exploiting an organisation or activity in a way
designed to make a profit
What is meant by
sponsorship?
Where a company pays money to a team or individual in return
for advertising their goods
Which sort of people can
get sponsorship?
Individuals, teams, events, specific sport, competitions
Identify different types of
sponsorship
Financial, clothing, equipment, facilities
What are the positive
effects of sponsorship on
the performer/sport?
Sponsorship deals, promotion, more prize money, improves
profile and image of the sport
What are the negative
effects of sponsorship on
the performer/sport?
Withdrawal of sponsorship, change of dates of events, clothing
and equipment restrictions, inequality
What are the positive
effects of sponsorship for
the sponsor?
Advertising, image, tax relief, research and development
What is meant by the
media?
The main ways that people communicate e.g. TV, radio,
internet
Identify different types of
the media
Social media, television, radio, the press, internet
What are the positive
effects of the media on
sport?
Promotes sport, raises popularity, increases participation,
increased revenue, sponsorship, education
What are the negative
effects of the media on
sport?
Media pressure, TV directors influence, popularity, undermines
officials, intrusion
