❌Commercialism, Media And Sponsorship Flashcards
What makes up the golden triangle?
Sport
Business Media
How does the golden triangle work?
They are all strongly interlinked and mutually dependant.
Each element of the triangle is relies on the others.
How are they dependent?
Without media, sports are less attractive to sponsors who want their business or product to be publicised to as many people as possible.
The media uses sport to gain viewers, listeners and readers.
Businesses/sponsors use the media to advertise their products and services.
What is commercialisation?
The process of attempting to gain money from an activity, e.g. sport
What is media?
An organised means of communication by which large numbers of different people can reached quickly.
What is the golden triangle?
It refers to the relationship between sport, business and media.
What is sponsorship?
When a company pays for their products to be publicly displayed or advertised, usually as an attempt to increase the sales of their goods.
What is merchandising?
The practice in which the brand or image from one ‘product’ is used to sell another, e.g. professional sports teams/performers promote various products.
What are the characteristics of commercial sport?
Professional sport - high quality; has high skill levels.
Sponsorship and business - they go hand in hand.
Entertainment - watching sport
Contracts - sales of merchandise and bidding for television rights.
Athletes as commodities - as an asset to companies through endorsement, which brings
Wide media coverage -
What are the effects of commercialisation on professional performers?
Extra funding
Raises profile
Increased salaries
Become entertainers
Privacy Minorities get less coverage Extended seasons - burnout Can lead to deviancy - win at all cost Criticism
What are the effects of commercialisation on sport?
Extra funding
Raises profile
Public educated about PE
Provides role models
Increases deviant behaviours
Rules are changed
Over reliant on money
More breaks
What are the effects of commercialisation on coaches?
Greater profile
Increased salary
Easier to analyse opposition
Greater pressure to win - win at all costs
Less coverage = less support
Opposition can analyse you
What are the effects of commercialisation on businesses?
Increased publicity
Creates an association to success
Decreases tax paid by company
Company is provided with tickets
Caught up in a scandal = negative image
What are the effects of commercialisation on officials?
Increased profile
Increased salary
Becomes a ‘profession’.
Can be criticised
Become over reliant on technology
More pressure
What are the effects of commercialisation on spectators?
Role models are created
Greater opportunities to watch sport
Variations of sport create alternative viewing
Rules are changed to create excitement.
Traditional nature of sport damaged
Breaks in play for adverts
Less tickets available
Expense of everything increased.