Commercialism/Media Flashcards
What is commercialism?
The management of sport for profit. Makes sport a product to be bought and sold.
What is media?
One element of the ‘golden triangle’; Television, radio, written press and the internet; aims are to inform, educate, entertain and advertise.
What are the 5 factors leading to commercialism?
Growing public interest/spectatorship Professionalism More media interest Sponsorship Advertising
How is growing public interest/spectatorship a factor leading to commercialism?
The viewing public increasingly want to watch, attend and be entertained by sport. This also leads to increased participation.
More money to sports with the greater spectatorship. More people involved in a sport, more opportunity to sell goods and services. Money invested into the sport to develop facilities & improve performance.
How is professionalism a factor leading to commercialism?
Elite sport is now a highly serious professional product. Greater professionalism leads to the attraction of sponsorship.
Increased playing, endorsement and sponsorship opportunities.
How is more media interest a factor leading to commercialism?
Increased coverage by sky sports and other dedicated TV & radio sports channels.
More exposure means companies want to sponsor events & their participants.
Leading to increased revenue for the media companies & increased investment in sport.
How is sponsorship a factor leading to commercialism?
Greater professionalism and wider exposure of sport is likely to attract sponsorship from commercial organisations. Sponsorship is the support of an event, activity or person related to sport, by providing money or goods.
What is spectatorship?
The act of watching something without taking part; often related to sports spectators.
How is advertising a factor leading to commercialism?
Product exposure via sports gives huge profits or business opportunities
What can commercialism have an impact on?
Society
Individual sports
Performers
Spectatorship
What are the positive impacts of commercialism on society?
The public has become more knowledgeable about sport.
Participation rates could increase due to positive role modelling, inspiration and encouragement.
Watching or participating both have the potential to be healthy pastimes.
What are the negative impacts of commercialism on society?
Some may dislike the ‘win at all costs’ ethic that could be linked to violence, corruption and cheating.
What are the positive impacts of commercialism on individual sports?
Increased revenue can be used to improve stadia or training facilities, help with player recruitment and development and increased wages/fees.
TV income has made some sports less reliant upon gate receipts.
Leagues/tournaments can be established that otherwise wouldn’t be.
Format of some sports has changed to make it more entertaining and suitable (cricket)
What are the negative impacts of commercialism on individual sports?
Control has moved away from NGB’s to media companies.
Maximum revenue goes to the big sports which are usually male dominated.
Sport has become too reliant on TV revenue.
Smaller, minority sports still lag behind.
Some argue that business interests are more important than sport.
Some believe that sport has lost its tradition/values.
Some may dislike their sponsor or their stadium being named after a certain business.
What are the positive impacts of commercialism on performers?
Sponsorship helps with kit, equipment, training, travel, competition and accommodation costs.
For a minority athlete, there is the opportunity for wealth and fame
