Commercialisation of sport Flashcards
what are the 4 types of media?
- social
- internet
- TV/visual
- newspapers
define commercialisation
the influence of commerce/ business on an industry (sport) to make a profit
name the 3 parts of the golden triangle
- sport
- media
- sponsorship
give 3 advantages of commercialisation on sport
- reaches globally to increase participation
- creates positive role models
- makes sport more entertaining
give 3 disadvantages of commercialisation on sport
- minority sports receive little exposure
- money encourages sports to change
- sports can become expensive to play
give 3 advantages of commercialisation on performers/ athletes
- athlete receives increase in wages/ pay (sponsorship)
- professionalised the game
- creates sporting role models/ celebrities
give 3 disadvantages of commercialisation on performers/athletes
- takes enjoyment away from the game
- can result in cheating and deviance
- increased risk of athlete injury (more competitions)
give 3 advantages of commercialisation on the officials
- opportunity to go professional
- celebrity status
- improved technology to assist officials
give 3 disadvantages of commercialisation on the officials
- pressure to make the correct decisions
- risk of public abuse for mistakes
- little funding prevents professional opportunities
define sponsorship
the funding of individuals, teams or kits to make a profit from an outside body or person
define media
the main means of mass communication (television, radio and newspapers) regarded collectively
what is the golden triangle?
the relationship between the INTERDEPENDENCE of the media, sport and sponsorship
give 3 ways media affects sport
- increase in athlete role models
- increase in sport participation
- promotes minority sports
describe the golden triangle in 3 steps
1) increase in sponsorship demands -> 2) more money comes into the sport-> 3) increases the quality of the sport
give 3 reasons a company may invest in a sport
1) increased publicity of sponsor’s business
2) increased profit
3) boosts sales of product
