Commercialisation/Media

Question 1

5 factors that lead to commercialisation of sport (brief explanation):

Answer 1

Growing public interest -> more fans = more money
Greater media interest -> TV -> sponsor events
Professionalism -> Sponsorship for pros
Advertising -> Sports used as billboards
Sponsorship -> inc sales, paid to wear brands

Question 2

What are some of the types of media involved in sport?

Answer 2

TV (BBC, Sky, BT, YouTube)
Printed Press (newspapers)
Radio (5 Live)
Internet
Social Media
Cinema

Question 3

Define commercialisation:

Answer 3

Process of managing/running something principally for financial gain

Question 4

What are the 3 aspects of the ‘golden triangle’?

Answer 4

Sport
Media
Sponsorship

Question 5

Why is sport viewed as a commodity?

Answer 5

Can be sold to different media outlets/companies to associate their brands with the sport

Question 6

What are the main roles of the media?

Answer 6

Inform
Educate
Entertain
Advertise

Question 7

Reasons for change since 1980s:

Answer 7

No longer male dominated
Hooliganism is much less common
Satellite TV introduced 1990s (Sky)
Different media opportunities
Most sports are now fully accessible

Question 8

What is the figure for TV rights per game and per season in the Premier League (2016-19)?

Answer 8

£10.19 million per game

£5.136 billion per season