Commercialisation - lesson two Flashcards
What are some examples of sponsorship ?
Clothing: O2 rugby shirts
Equipment: Wilson tennis racket (Serena Williams)
Stadiums: Emirates stadium arsenal ground
Competitions: Used to be called Barclays Premier League as main sponsorship
What are some forms of media ?
- Radio
- Social Media
- TV
- Cinema
- Printed Press (newspaper, magazine)
- Internet
What was media like in the 1980’s ?
- Male dominated presenters ( little attention for women’s sport)
- Football hooligans dominated media
What were the reasons for change since the 1980’s ?
- Introduction to satellite TV in 1990
- Sky secured rights to prominent football events
- Other types of media available: streamed ? globalised
- Sports more accessible (although, minority, female, disable still underrepresented)
- increased female opportunity
What are some representations of different sports in the media ?
Cricket - Radio 5 live
Boxing - Pay Per View Sky Sports
Football - BBC sport, TNT, Sky Sports
Swimming - BBC, youtube
What is are the pros for performers in the media ? (2)
- raise profile of performer
- develop performers career
What is are the cons for a performer in the media ?
- promote sensational news
- increases pressure
What are the pros for individual sports in the media ?
- raise profile of sport
- boosts participation rates
- attract more funds for international teams
- More coverage (minority sports)
What are the cons for individual sports in the media ?
- highlight the negative aspects of the sport ex. Hooliganism in sport
What are the pros for spectators in the media ?
- increases viewers
- sport more accessible to wider audience
- Media available 24/7 + live broadcast
What are the cons for spectators in the media ?
- negative coverage (hooligans)
- cost of subscription
