Commercialisation And Media

Question 1

What is commercialisation?

Answer 1

The management of sport for profit it makes sport a product to be bought and sold

Question 2

What is media?

Answer 2

One element of the golden triangle eg. TV, radio

Question 3

What are the factors leading to commercialisation? (5)

Answer 3

• Growing public interest and spectatorship
• more media interest
  -Professionalism
• advertising
  -Sponsorship

Question 4

What is growing public interest and spectatorship?

Answer 4

The viewing publicincreasingly want to watch, attend and beentertained by sport.
This creates an increasein participation.

Question 5

What has happenedspectatorship and s beneficial?

Answer 5

Spectatorshiphas increased. More money attracted to sport meaning more spectatorship.

Question 6

What ismore media coverage and why is it important?

Answer 6

Increased media coveragetrom sky and other TV platforms channels.
Leads to companies wishing to sponsor event
Example.England hosted rugby wond cup revenues
Advertising for ITV went up by 13%