commercialisation + globalisation

Question 1

define commercialisation

Answer 1

process of managing something principally for financial gain

Question 2

define consumerism

Answer 2

a social and economic order and ideology that encourages the acquisition of goods and services in ever greater amounts

Question 3

define commodity

Answer 3

something that can be bought and sold

Question 4

what are the different mechanisms of sponsoring sport? (5)

Answer 4

• individuals
• professional teams
• stadiums
• events
• governing bodies

Question 5

why do companies invest? (4)

Answer 5

• sponsors name and product is given publicity
• association between product and performer
• sponsor associated either supporting the community or country
• sponsorship reduces the amount of tax paid

Question 6

advantages of sponsorship

Answer 6

more money for individual
more revenue for brand and brand awareness
more money for improvement of facilities, kit etc
reduce tax bills
allow development for new tournaments/competitions

Question 7

disadvantages of sponsorship

Answer 7

could be backlash on brand - brand reputation at risk
ruins ethics as players are driven by money not enjoyment
sport relies too heavily on sponsors
advantages for those who are sponsored
sponsors can gain control over organisation, timings, locations of events (manipulated)

Question 8

define americanisation

Answer 8

the influence of the United States on popular culture, technology and business practices

Question 9

what impact does americanisation have on sport?

Answer 9

broadcasting rights
running clubs as franchises
lombardian ethic
golden triangle
sport is seen as a commodity
sport has become fashion - advertising, marketing, brand awareness