Commercialisation and the media Flashcards
1
Q
Factors leading to commercialisation of sport
A
- Growing public interest and spectatorship
- More media interest
- Professionalism
- Advertising
- Sponsorship
2
Q
Factors leading to commercialisation in sport - explanations
A
- Growing public interest + spectatorship
- more people now play sport at least once a week
- growth in number of spectators
- growth in spectatorship = more money attracted to the sport
- More media interest
- events are televised leading to companies wanting to sponsor events + participants
- Professionalism
- sporting pros are now likely to attracted sponsorship from commercial organisations
- Advertising
- sports present opportunities to sell more goods
- in return the sport concerned is promoted
- this can improve participation rates
- Sponsorship
- leads to increased publicity + sales for the sponsor
- provides free clothing or equipment + financial support to performer
3
Q
Positive + negative impacts of the commercialisation of sport - individual sports
A
- Positive
- sports can promote themselves, attracting more spectators + participants = more revenue
- more money = facilities can be built + development can take place
- commercial investments can develop grassroots to international teams
- Negative
- less popular sports attract less sponsorship meaning they’re unable to develop as much as others
- female + disabled events may lose out on commercial investment as they’re less popular + attract less media coverage for sponsors
4
Q
Positive + negative impacts of commercialisation on sport - society
A
- Positive
- uk holds the view that sport is about fair comp + everyone has an equal chance to participate and win
- sponsorship supports this ideal
- Negative
- attracting sponsorship can depend on a number of factors
- some sportspeople are more marketable than others
- this shows success can be based of other factors other than just talent
5
Q
Positive + negative impacts of the commercialisation of sport - performers
A
- Positive
- performers can receive kit + equipment
- commercial organisations can fund athletes accommodation + travel
- athletes can spend more time training + competing rather than working
- Negative
- pressure to performer to keep sponsorships
- pressure to win could lead to deviant behaviour
- companies demand a great deal of performers time to promote their products
- performers may find they have little control over their careers with sponsors demanding they enter certain comps
6
Q
Positive + negative impacts of the commercialisation of sport - spectators
A
- Positive
- commercially supported events can provide additional entertainment
- giant video screens + play back technology = more info
- due to commercial investments, there are more competitions in some sports = increasing spectators
- Negative
- actual sporting action can take 2nd place to adverts
- at live events ads can be overwhelming + spoil enjoyment
- spectators may not agree with company’s ethics
- spectators may not want their teams to be associated with particular brands
7
Q
Coverage of sport by the media today
A
- Television
- Printed press eg newspapers
- Radio
- The internet
- Social media
- Cinema
8
Q
Reasons for changes in media coverage since the 1980’s
A
- Sports presenters were mainly male + very little attention was paid to female sport
- Often media coverage was dominated by reports of the negative behaviour of spectators
- Now different types of media are available to most people. Media coverage is more global + events are recorded or live streamed online
- Many different sports are now available although female sports are still underrepresented
9
Q
Positive + negative effects of the media on sport - performers
A
- Positives
- can raise the profile of the performer
- can help develop a performers career
- Negatives
- can increase the pressure on the performer
10
Q
Positive + negative effects of the media on sport - individual sports
A
- Positives
- can raise the profile of the sport
- can boost participation numbers
- can increase financial revenues
- can give more coverage to military sports eg Paralympic’s
- Negatives
- can highlight negative aspects of sport eg hooliganism in football
11
Q
Positive + negative effects of the media on sport - spectators
A
- Positives
- increases spectatorship
- rules have been influenced to make sports more available to a wider audience
- different types of media are available 24/7 + sport is broadcasted all over the world live
- Negatives
- can provide negative coverage
- cost of subscriptions to satellite TV can be prohibitive
12
Q
Relationship between the sport and the media
A
The golden triangle
- the interdependence and influence of three factors within sport
- Sport
- Sponsorship
- The media
- each aspect influences the others
13
Q
Commodity definition
A
- an article that can be traded
- sports is an article that can be sold to different media outlets or companies tat wish to associate their brand with a particular sport
