Commercialisation and Media Impact

Question 1

How does growing public interest and spectatorship impact sport?

Answer 1

There is an increase in sporting public interest which means sport is used as a commodity

Question 2

What are the statistics in relation to increased participation?

Answer 2

• more men than women
• more young than old
• more professionals than manual workers

Question 3

What are the statistics relating to increased spectatorship?

Answer 3

• Largest attended sport is football
• More income due to ticket sales

Question 4

What is the effect of more media interest/advertising?

Answer 4

Increase in commercialisation as more sport is televised and more businesses want to sponsor events

Question 5

What is the effect of professionalism/sponsorship?

Answer 5

There is an increase in ‘professionalism’ to attract a sponsorship

Question 6

Give an example of sponsorship.

Answer 6

Andy Murray 4-year deal with Under Armour

Question 7

What does the commercialisation of sport affect?

Answer 7

• society
• individual sports
• performers
• spectators

Question 8

What are the POSITIVE effects of commercialisation of sport on SOCIETY?

Answer 8

• Healthy lifestyle prompted
• High-quality sport

Question 9

What are the NEGATIVE effects of commercialisation of sport on SOCIETY?

Answer 9

• Pressure to become pro leads to deviance
• Passive viewing of sport is encouraged

Question 10

What are the POSITIVE effects of commercialisation of sport on INDIVIDUAL SPORTS?

Answer 10

• Organisation of competitions is improved
• Increased coverage

Question 11

What are the NEGATIVE effects of commercialisation of sport on INDIVIDUAL SPORTS?

Answer 11

• Sport is less reliant on the media
• Less funding for minority sports

Question 12

What are the POSITIVE effects of commercialisation of sport on PERFORMERS?

Answer 12

• Earning potential is increased
• Role-model status

Question 13

What are the NEGATIVE effects of commercialisation of sport on PERFORMERS?

Answer 13

• Gender pay gap
• Less escape from media attention

Question 14

What are the POSITIVE effects of commercialisation of sport on SPECTATORS?

Answer 14

• Increased viewing opportunities
• More competitive games

Question 15

What are the NEGATIVE effects of commercialisation of sport on SPECTATORS?

Answer 15

• Business interest impacts on viewing
• Changes to traditional rules/times of sport

Question 16

How has sport developed since the 1980’s?

Answer 16

We now have:
TV
Internet
Radio
Written press

Question 17

What are the two types of TV?

Answer 17

Terrestrial (free-to-air)
Satellite (PPV)

Question 18

What media was not available in the 1980’s?

Answer 18

Radio, internet, satellite TV

Question 19

What does media in sport affect?

Answer 19

Individual sport, performers, spectators

Question 20

What are the POSITIVE effects of media on INDIVIDUAL SPORTS?

Answer 20

• Increases popularity
• Improves the brand of teams, so increased funding

Question 21

What are the NEGATIVE effects of media on INDIVIDUAL SPORTS?

Answer 21

• Minority sports have less coverage
• TV is cheaper so less people attend live sport

Question 22

What are the POSITIVE effects of media on PERFORMERS?

Answer 22

• Increased income
• Improved public relations

Question 23

What are the NEGATIVE effects of media on PERFORMERS?

Answer 23

• Invades privacy
• Distracts from sporting performance

Question 24

What are the POSITIVE effects of media on SPECTATORS?

Answer 24

• More opportunity to watch sport
• Increase knowledge of sport

Question 25

What are the NEGATIVE effects of media on SPECTATORS?

Answer 25

• Arm chair supporters
• Crowds at live events are reduced