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PE 3.2 > Commercialisation and Media Impact > Flashcards

Commercialisation and Media Impact Flashcards

1
Q

How does growing public interest and spectatorship impact sport?

A

There is an increase in sporting public interest which means sport is used as a commodity

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2
Q

What are the statistics in relation to increased participation?

A
  • more men than women
  • more young than old
  • more professionals than manual workers
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3
Q

What are the statistics relating to increased spectatorship?

A
  • Largest attended sport is football
  • More income due to ticket sales
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4
Q

What is the effect of more media interest/advertising?

A

Increase in commercialisation as more sport is televised and more businesses want to sponsor events

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5
Q

What is the effect of professionalism/sponsorship?

A

There is an increase in ‘professionalism’ to attract a sponsorship

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6
Q

Give an example of sponsorship.

A

Andy Murray 4-year deal with Under Armour

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7
Q

What does the commercialisation of sport affect?

A
  • society
  • individual sports
  • performers
  • spectators
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8
Q

What are the POSITIVE effects of commercialisation of sport on SOCIETY?

A
  • Healthy lifestyle prompted
  • High-quality sport
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9
Q

What are the NEGATIVE effects of commercialisation of sport on SOCIETY?

A
  • Pressure to become pro leads to deviance
  • Passive viewing of sport is encouraged
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10
Q

What are the POSITIVE effects of commercialisation of sport on INDIVIDUAL SPORTS?

A
  • Organisation of competitions is improved
  • Increased coverage
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11
Q

What are the NEGATIVE effects of commercialisation of sport on INDIVIDUAL SPORTS?

A
  • Sport is less reliant on the media
  • Less funding for minority sports
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12
Q

What are the POSITIVE effects of commercialisation of sport on PERFORMERS?

A
  • Earning potential is increased
  • Role-model status
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13
Q

What are the NEGATIVE effects of commercialisation of sport on PERFORMERS?

A
  • Gender pay gap
  • Less escape from media attention
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14
Q

What are the POSITIVE effects of commercialisation of sport on SPECTATORS?

A
  • Increased viewing opportunities
  • More competitive games
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15
Q

What are the NEGATIVE effects of commercialisation of sport on SPECTATORS?

A
  • Business interest impacts on viewing
  • Changes to traditional rules/times of sport
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16
Q

How has sport developed since the 1980’s?

A

We now have:
TV
Internet
Radio
Written press

17
Q

What are the two types of TV?

A

Terrestrial (free-to-air)
Satellite (PPV)

18
Q

What media was not available in the 1980’s?

A

Radio, internet, satellite TV

19
Q

What does media in sport affect?

A

Individual sport, performers, spectators

20
Q

What are the POSITIVE effects of media on INDIVIDUAL SPORTS?

A
  • Increases popularity
  • Improves the brand of teams, so increased funding
21
Q

What are the NEGATIVE effects of media on INDIVIDUAL SPORTS?

A
  • Minority sports have less coverage
  • TV is cheaper so less people attend live sport
22
Q

What are the POSITIVE effects of media on PERFORMERS?

A
  • Increased income
  • Improved public relations
23
Q

What are the NEGATIVE effects of media on PERFORMERS?

A
  • Invades privacy
  • Distracts from sporting performance
24
Q

What are the POSITIVE effects of media on SPECTATORS?

A
  • More opportunity to watch sport
  • Increase knowledge of sport
25
Q

What are the NEGATIVE effects of media on SPECTATORS?

A
  • Arm chair supporters
  • Crowds at live events are reduced

PE 3.2 (5 decks)

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