Commercialisation and Media Flashcards
factors leading to commercialisation
- growing public interest and spectatorship
- more media interest
- professionalism
- advertising/sponsorship
why businesses sponsor sport
•product exposure maximised is sponsored team successful it has a positive image
•sponsoring local teams gives a good public image
•sports events provides for corporate hospitality/entertain clients
•sponsoring companies can gain tax relief
media benefits sport because
Media companies pay sports organisations (e.g., NGBs), often very large sums of money for the right to show / cover / report on sport
sport benefits media because
Sport is very popular and plays a large part of many peoples’ lives as a performer or via spectatorism. Media companies can take financial advantage of this popularity by charging the public to access this coverage (e.g. subscriptions).
media benefits sponsors because
A sponsor’s brand is seen, often globally, making them well-known, can be ‘house-hold’ names which more people will use their product or service increasing profit.
sponsors benefit media because
Money injected into sport by sponsors increases the appeal of sport to the public, by facilitating higher standards of performance, which increases the number of people who wish to watch sport via media.
sports benefits sponsors because
Commercial organisations recruit, via sponsorship sports starts, clubs, venues, events etc. to wear, use or promote their products or services to increase sales and profit.
sponsors benefit sport because
Commercial organisations pay large sums of money to sponsor sports events, performers, teams, venues etc.
society positives
•generates income for society, sport encourages people to spend money
•more access to watching sport which can bring society together and a feel good factor (especially host)
•money from commercialisation can be invested into facilities, increases the quality of elite sport which increases entertainment quality
•can assist social equality
• creation of positive sporting role models, who when publicised can lead to positive behaviour in society.
society negatives
•advantages to society indirect as businesses involved in commercialisation are privately owned.
•people tend to spectate rather than participate.
•negative sporting role models leads to negative behaviour in society.
individual sports positives
•increase funding to the sport, increasing standard of play.
•can attract the worlds best players.
•increased media coverage, raising the profile of the sport.
• profile of minority sports raised.
• a higher profile can increase levels of participation.
•money from commercialisation can mean more financial security for sport.
•improved technology can improve officiating which leads to fairer results.
individual sports negatives
•control has moved from NGBs to media companies in high might not be in the best interest of sport
•loss of tradition eg.ads
•inequality, most profits goes to male able bodied mainstream sport
•ethics, negative sponsor will effect reputation
•financial uncertainty, sponsors can withdraw
•media highlights/sensationalises issues
performers positives
•allows professionalism.
•increased income (kit, equipment, training).
•opportunity to become wealthy and increase status/fame.
•can become a role model.
•lead to additional roles post playing career.
performers negatives
•”win at all costs ethos”.
•sponsorship unevenly distributed.
•performers can become commodities meaning a loss of control.
•representing a sponsor that is not ethically correct or agree with.
• playing seasons made longer to attract larger audiences.
•loss of privacy.
•sponsorship might be short term and withdraw suddenly.
spectators positives
•increased access to sport.
•enhanced viewing experience due to investment into technology.
•improved standards due to money from commercialisation.
•development of more exciting sporting formats (Hundred in cricket).
