Commercialisation And Media Flashcards
What is the memory hook for factors leading to commercialisation?
GAMPS
What is does the memory hook GAMPS stand for?
G: growing public interest A: advertising M: media interest P: professionalism S: sponsorship
What is commodity?
An article that can be sold
-sport can be sold to media outlets that want to associate their brand with that sport
What is the golden triangle?
The interdependence between sport, media and sponsorship
What is available today for the coverage of sport?
S: social media C: cinema R: radio I: internet P: press T: television
What has changed since 1980?
L: little attention on female sport in 1980 (male dominated)
O: other types of media available
A: addition of satellite tv (subscription, pay per view)
D: disability sport more accessible (still under represented)
S: spectator behaviour (hooliganism)
What are the impacts of commercialisation on sport?
S: sport promotion, attract more participants/spectators
P: popularity, less popular sports attract less sponsorships
O: other sports, lose out on commercial investment
R: revenue, more money for sport means more facilities
T: team development, progress to international teams
Impacts of commercialisation on society?
S: sponsorship, supporting training and competition
O: other factors, success based on talent and ability
CIET
E: equal chance to participate
Impact of commercialisation on performer?
P: pressure, to secure sponsorships and perform well
E: ergogenic aids, pressure could lead to deviant behaviour
R: receive goods, equipment from companies to promote good
F: funding, organisations fund travel
O: output, companies demand time to promote products
R: reduced control, sponsorships demand entering certain tournaments
M: more time, training/competing
Impact of commercialisation on spectators?
S: spectate, commercially supported event (more exciting)
P: play back technology, provide more info to spectators
E: ethics, spectators may not agree with companies
C: commercial investment, more competition and increase accessibility
T: team association, spectators may not want team to associate with brand
A: advertising, over welding at live events
T: too high cost, commercialisation doing little to make spectatorship affordable
E: events come second, events second to advertisement of goods
What is globalisation of sport?
A process that involves sport as a worldwide business and features corporate brands, media coverage and freedom of movement of sport participants, officials and spectators
What is freedom of movement?
P: players can transfer to different countries to play sport
T: travel abroad as increase transport increase freedom of movement
T: training camps for teams to train in different climate
T: tours increased capital worldwide merchandising
What are examples for PTTT (freedom of movement) ?
P: Paul Pogba moving to Man U
T: champions league weekly
T: training camps in Dubai
T: Man City touring China
What does greater exposure of people to sport mean?
Spectators can travel the world to watch events
Eg. Olympics draw spectators from across the world
Effect of media on performers?
Positives -performers careers developed -raise profile of performer Negatives -increased pressure to perform
