Commercialisation Flashcards
What is commercialisation in sport
Commercialisation is the process of using sport to make a profit, often through sponsorship, media coverage, and merchandising
Name the three main components of the Golden Triangle in sport
Sport, Sponsorship, and Media
How does the media contribute to commercialisation in sport
The media promotes sports through TV, radio, social media, and newspapers, attracting sponsorship and investment
Give two examples of how companies use sponsorship in sport
-Paying for a team’s kit to display their logo.
-Sponsoring a sporting event for advertising exposure.
List two advantages of commercialisation for sports performers
-Increased income from sponsorship deals.
-Access to better training facilities and equipment.
List two disadvantages of commercialisation for sports performers
-Pressure to maintain a positive public image.
-Potential loss of sponsorship if performance drops.
How can commercialisation benefit sporting organisations
-Increased funding for events and facilities.
-Greater promotion and media exposure.
How can commercialisation negatively affect sporting organisations
-Sponsors may have too much influence over the sport.
-Focus may shift from grassroots development to profit-making.
What are the advantages of commercialisation for the spectators
-More access to live sports via TV and streaming.
-Improved stadiums and facilities.
What are the disadvantages of commercialisation for the spectators
-Higher ticket and subscription costs.
-More advertising and interruptions in broadcasts.
How can commercialisation negatively impact the ethics of sport
-Pressure to win may lead to cheating or doping.
-Sponsors may promote unhealthy products (e.g., fast food, alcohol).
Give an example of a sport that has greatly benefited from commercialisation.
Football (e.g., Premier League TV deals and sponsorships).
