Commercialisation

Question 1

What is being described here
“A representation of how elite sport, the media and sponsors work together to achieve a mutually beneficial outcome”

Answer 1

The golden triangle

Question 2

Give some effects of commercialisation on professional PERFORMERS

Answer 2

-High incomes
-Pressure to win
-Pressure to perform while injured
-Celebrity status
-Controlled by sponsors

Question 3

Give some effects of commercialisation on elite sport

Answer 3

-Rule changes to speed up play
-Breaks in play for advertisements
-Competition formats changed (e.g. New champions league format)
-Less coverage for sports who receive lower viewership
-Increased use of technology (e.g. VAR)

Question 4

Reasons why companies invest large amounts of money in sport

Answer 4

-Profit incentive
-Increase brand awareness
-Brand association with healthy image of sport
-Tax avoidance