Commercialisation

Question 1

What is the golden triangle

Answer 1

The interrelationship between sport, business and media

Question 2

What is commercialism

Answer 2

The process of attempting to gain money from an activity

Question 3

Sponsorship

Answer 3

When a company pays for their products to be publicly displayed or advertised, usually as an attempt to increase the sales of there goods

Question 4

Merchandising

Answer 4

The practise in which the brand or image from one product is used to sell another.

Question 5

What are three characteristics of commercial sport

Answer 5

Contracts
Wide media coverage
Entertainment

Question 6

Effects of commercialisation on professional performers (3)

Answer 6

Receive high incomes.
Must specialise in sport in order to compete.
Successful results = pay rise

Question 7

What is globalisation

Answer 7

The process by which nations are increasingly being linked together and people are becoming more independent via improvements in communication and travel

Question 8

What are the reasons why companies invest large amounts of money into sport? (2)

Answer 8

Improves company morale

Gives an opportunity to link to corporate hospitality

Question 9

Sponsorship

Answer 9

When a company pays for their products to be publicly displayed or advertised

Question 10

Merchandising

Answer 10

The practice in which the brand or image from one ‘product’ is used to sell another