Cognitive dissonace

Question 1

What is the theory of cognitive dissonance?

Answer 1

The theory of cognitive dissonance is the tension that occurs within a person when they perceive inconsistency between acquired information.
-feelings
-attitudes
-beliefs
-actions
-Environmental stimuli
Festinger described this mental discomfort as cognitive dissonance

Question 2

What are the three effects cognitive dissonance in behaviour?

Answer 2

Avoidance
Reduction
Rationalisation

Question 3

Avoid encountering situations or new information

Answer 3

Avoidance

Question 4

To experience a balance between reality and expectations cognitive dissonance is being reduced

Answer 4

Reduction

Question 5

Individuals experiencing cognitive dissonance tend to rationalise or justify their behaviours

Answer 5

Rationalisation

Question 6

Magnitude

Answer 6

Magnitude is a subjective measure if the level of discomfort an individual feels when they experience cognitive dissonance.
The greater the magnitude, the greater the pressure felt to reduce it

Question 7

What are the two factors of magnitude that predict the amount of discomfort felt due to cognitive dissonance?

Answer 7

-The more value the indiv. places on either of the conflicting cognitions, the greater the magnitude
-the maximum level of dis. and individual can manage before needing to reduce the discomfort

Question 8

what are the 4 responses to cognitive dissonance?

Answer 8

1. Change their behaviour
2. Change their beliefs
3. Change their behaviour
4. Change their perception of this behaviour

Question 9

Perception

Answer 9

The way you think about it or the impression you have of it